I always bury the lede, but today's news is so exciting that for
once I'm just going to come right out with it.
I have a sponsor.
A real, live, actual, legitimate, sponsor. They give me money. And gear. And
good vibes galore. I can hardly say it with a straight face. I am a sponsored
athlete.
"You realize you can't go to the Olympics now, right?" Sidecountry Sports co-owner Brian Kelly said with a grin, handing me my check as I jumped up and
out down, clapping and squealing like I'd just won the Showcase Showdown.
Andrew Dailey and Brian Kelly, co-owners of Sidecountry Sports bike, ski, and snowboard shop in Rockland, Maine |
I've been a big
fan of Sidecountry Sports in Rockland since I bought my first bike there seven
years ago. If
you're ever wondering why bumper stickers exhort you to shop locally, go see
these guys. Co-owners Brian Kelly and Andrew Dailey exemplify small business
leadership. They're knowledgeable, they're smart, and they care deeply about
this community. They work really damn hard, and they are 100% focused on
customer service. They hire good people.
You can walk in
their store without knowing a thing about what you're in there for, and they
will take all the time in the world to help you learn. Without making you ever
feel stupid. They'll meet you right where you are, so if you're some uber-biker
(or skier) looking for high-level techie info, you can find enlightening
conversation here. Alternatively, if you don't know an inner tube from outer
space, you just walk in with a world of questions and they'll make you feel
like you totally belong.
I LOVE THAT.
They're also
invested in good things like getting beginners out on the road. They organize a
family fun ride on Sunday mornings (all are welcome!) There's a no-drop group
ride on Wednesday nights. They've hosted basic repair workshops for women (with
wine! And snacks!). And so on.
And finally, they
support countless numbers of community groups, nonprofit organizations, and
random individuals fulfilling a dream. During last year's Ironman training,
these guys stepped up time and again to help me out with gear discounts, advise
me, and cheer me on like I'd known them my whole life. I considered them
my unofficial sponsor throughout.
The midcoast Maine contingent in Lake Placid, 2014 |
It's said that if you need to get something done, ask the busiest person you know. Similarly, if you need a donation, ask someone generous.
So when I realized
that I needed a little financial boost for this year's race, I mustered up my
gumption and wrote to Brian and Andrew. "I know sponsorship is usually
reserved for athletes who actually win races, but if you have any interest in
sponsoring a big, goofy, middle-aged woman who only wants to finish before the midnight cutoff, I would be honored to be your
ambassador," I said.
I sent it off and
then started to worry. All kinds of insecurities arose. Would they even WANT
their logo on my big fat slow body? What if they're only nice to me because
they think I'm crazy? Plus there's the whole issue where I don't even
feel like a real athlete. I'm so far behind on my training that I don't
even feel like a legitimate Ironman. How presumptuous this is. They're a small
local business, working their asses off just to get by, too. That night I
dreamed that they gave me $20 to politely make me go away. The next morning I wished I could withdraw the
email.
Andrew called me
up that very day. "We'd be happy to help," he said. Just like
that.
Please, if you
have bike- (or ski-) related needs, support these guys. They'll do well by you,
and you'll be part of a really good thing. And if you're not shopping with
them, please consider another local option. Most of these shops will custom
order something you could get from the Amazon machine, but they'll put your
dollars toward something good.
Like me!!!
Hahahahaha. Can you even? I can't even.
XOXOXO
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